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Elsie has a passion of bringing the high quality foreign products to the Chinese market. She has lived in China, Singapore, Germany and the UK, hence is able to give comprehensive insights into helping Western companies to enter Asian markets. She has co-founded ChinaCollab together with business partner, Thorranze Cheung to help build and structure marketing strategies to suit the Asian market. With innovative approaches and refreshing perspectives of the Chinese market, Elsie’s expertise is able to help UK businesses attain greater heights in the foreign market of Asia. She has the connections in China and Singapore that can support businesses to enter markets they have never imagined. By removing the language and culture barriers, ChinaCollab can assist businesses in many areas to bring their product or services to a wider audience. As a young entrepreneur, Elsie is also keen on helping people coming from similar backgrounds to get them started on this journey.